You have been in business for quite a while now, business is stagnant, and you keep seeing the same faces over and over again. You need some sort of change to revitalize your business. Moving Online might be the answer for you!
To get you on track , you can check out my previous Article “Online Vs Offline Businesses: The Good & The Bad” talking about the difference between what we call online and offline business along with the pros and cons of each.
Moving on, I think we all agree that a business that’s not on the web is barely noticed nowadays!
Did Bill Gates not convince you? check out the 5 reasons that will. Then I will walk you through the main steps to set up that online model!
I- 5 Reasons to Move Online:
#1 Revive your business.
This move might be just what your business needs to meet its potential, expand and explore.
#2 Take your business anywhere.
Moving online will allow you to cater to customers from all around the world.
#3 Make information accessible to your customers.
90% of people search for a product or service online. Having Product or service info, prices, FAQs and tutorials online can help your customers better understand your brand and therefore buy it. And who better to explain your offerings than you??
#4 Improve your company image.
People nowadays don’t really take a business seriously unless you have an online presence. This is mainly one of the most important factors in evolving with the market trend.
#5 Reduce Operations Cost.
Moving online can help automate your system and processes, which mainly reduces the overhead expenses and consequently office space and its related cost. Receiving requests online, processing the requests, billing your customer, and shipping can be done in one single place. Not to forget cheaper advertising!!
II- How to Move Online
You have thought it through and you are quite convinced that it’s time to take the online market by storm. Here are the steps that will get you to that goal.
1- Find your USP (Unique Selling Point).
So you are ready to move online, but you see the competition is fierce. Find out what differentiates you from your competitors and work around that.
2- Map your Roadmap.
Don’t go and jump off the cliff without a solid map! Plan your moves:
- Know your target market
- Set your budget
- Set your goals
- Set your marketing and sales tactics
3- Pick your Domain Name.
A domain name is a unique name that identifies a website; it serves as the address to access that website. Knowing that your domain name has a huge impact on how your customer and equally Google find you. So choose wisely!
4- Time for Website Development.
When you have your budgeting and plan figured out, it’s time to build your website. Don’t worry, you don’t have to be a coding wizard to build one, you can always outsource experts from Feedeed to do it for you. Then you need to choose how you want your website to look like; the developer can either build you one that’s customized from scratch according to your business needs or use a template-based website which generally can cost less.
5- Setup your Social Media Channels.
Social media is not only a cheaper way to advertise yourself it also helps you interact with your customers. However, you need to make sure to have relevant and interesting content to promote in order to get results.
6- Test, Track and adapt.
Knowing how your users are reacting and tracking their moves gives you insights on what campaigns worked better, how to deal with your clients, and what messages are actually getting through. Here are my favorite tools, I always use them to track and measure campaigns, web traffic, and customer behaviors:
- Google Analytics: a free mobile and web-based platform that tracks customer behaviors to help Businesses make better marketing decisions.
- MixPanel: a Mobile and Web analytics platform that helps businesses study consumer behavior. In other words, it helps you know how much time are your customers staying on your website, where they came from, where did they go and more
- Crazy Egg: An analytics platform that Helps businesses know what their customers are doing on their website; the tools shows you where people are moving inside your website and clicking, how many scrolled down your pages, and also where these people came from and where they clicked the most.
In my point of view, I think that any business can be moved online as long as you are ready to keep it fresh and updated (Unless you own a hospital of course). Even museums are starting to move online with Virtual Reality as mentioned on TechCrunch!