Online Vs Offline Businesses: Pros & Cons

Let’s admit it not everyone can really differentiate between an online and offline business. The line between the two is often blurred. And honestly, I believe that knowing what your business is exactly is quite important! On another note, we know quite well that the online industry is evolving rapidly and businesses need to cope with technology before they get wiped out. Therefore, I will get you rid of those common misconceptions about the meaning of the terms and willContinue reading… Online Vs Offline Businesses: Pros & Cons

Struggling With Online Payments in Lebanon? Here’s What You Need To Know.

Despite the rise of the e-commerce industry globally, the Lebanese market continues to struggle: It is hard enough to get people to visit a website, let alone get them to become loyal paying customers! E-businesses still have to face several obstacles that usually fall under security issues and customer misconceptions not to mention the hassle of finding the right payment gateways providers.   I’m pretty sure you agree with me on the fact that most Lebanese customers, with fear of creditContinue reading… Struggling With Online Payments in Lebanon? Here’s What You Need To Know.

7 Mistakes That Will Cost You Your Business

So let me break it down to you, 90% of startups fail. Yes, 90% will probably go out of business before they even begin their second year. Until now, People still debate the reasons why 9 out of 10 businesses fall short. Some blame it on the recession, economy downfall in the Middle East, the uncertain market of the region, politics or many other outside factors. But think about it, why do some companies fail while others don’t in the sameContinue reading… 7 Mistakes That Will Cost You Your Business

5 Practices That Guarantee You A Growing Business

Owning a company in the Middle East can be extremely challenging. Policies, governmental restrictions, unstable environments and other factors can make a business owner lose it. Regardless of the above-mentioned aspects, which are out of our control, business owners can focus on other components and practices in order to grow and sustain their businesses. From identity to company operations, here are some tips that get you to the top. 1- Identify your “Why”. Many organizations find themselves facing an identityContinue reading… 5 Practices That Guarantee You A Growing Business